The marketing industry is growing, witnessing vast changes and new trends arising at each and every minute. The cluttered, competitive, commoditizing marketplace today is demanding strong marketing strategies and ideas that could gain customer attention and confidence easily. The competition between brands is also increasing the importance of marketing. With the mushrooming of startups, these startups are trying hard to compete with already established giants. Also, the young entrepreneurs with innovative ideas have started using technology and social media platforms to communicate with the customers easily.
The evolution of the digital world provided a diversity of channels and multiplied the platforms. And these channels became the new platforms for marketing. This...
Deepshikha Singh, Managing Editor
Neha Kulwal, CEO, Admitad India
Ranga Jagannath, Director, Agora
Saroj Topno Mittra, Director, Margdarshak
Ajay Kaushik, Founder & CEO, Panacea Infosec
Vinay Singhal, Co-Founder & CEO, WittyFeed
Shabbhir Kanchwala, Senior VP, K Raheja Corp
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