Cover Story
25 Most Promising Media & Crisis Management Consultants - 2017
The main agenda of any organization is to make its product or services familiar and reach out to its target customers. So marketing the product or services offered by the company plays a vital role. Today, in the age of digitization and technological advancements, modern media marketing has become a full time requirement rather than option for any organization.
Having said that, at present as per company’s marketing is considered the overall growth depends on Internet media which sums up to 78 percent. Currently, Internet media has risen drastically from 12 percent in 2005 to 78 point percent. It becomes essential for all the companies to upgrade their website portals, mobile platforms, and also be active on all social media platforms viz. Facebook, LinkedIn, Twitter. Search Engine Optimization & Social...
Contents
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8
Business Strategy & Beyond: A Perspective Media
Amit Das, Director - Human Resources, Bennett Coleman and Co. Ltd. (Times of India Group)
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10
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14
Consulting Industryin India- How to succeed
Pawan Desai, Co-Founder and CEO, MitKat Advisory Services
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16
How has the Media Evolved Over the Period in Indian Market?
Shaan Raza, Deputy Managing Director, Optimise
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18
Baby Sam Samuel: Turn Around Strategist, Consultant and Business Mentor
Baby Sam Samuel, GM (InterTech LLC)
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26
A specialon Crisis Management
Sunder Krishnan, Chief Risk Officer, Reliance Nippon Life Insurance
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28
The Need of Security in Mass Media
Smith Gonsalves, Director, RedMigon/Cybersec
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32
Crisis Management- Brand and Profit Protection
Michael Meyer,CRO and CSO, MRS BPO, LLC
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38
The Changing Face of Media Landscape in India
Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric
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40
The changing face of Media in a Content Driven Sector
Amita Srivastava, National Head – Account Planning, Reliance Broadcast Network Limited
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44
The Indian Media Industry- Evolution and Way Forward
Dorairaj Vembu, Senior Product Manager & Evangelist, Automotive, Consumer Electronics and IoT, Sasken Communication Technologies Ltd
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46
The Importance of Media Consulting in Online Marketing
Neha Kulwal, CEO, Admitad India
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