Cover Story
10 Most Promising IP Copy Right & Patent Trademarks Consultants - 2022
Intellectual Property Rights (IPR) plays significant role in the trade of every nation. The importance of IPR has increased ever in the digitized world, where the risk of creative ideas getting stolen has become very high. Hence the importance of strong IP laws has become highly significant. IP crimes have become part and parcel of digitized era, leading to failure of business. Hence IPR gives security to intangible properties which are still open to public which can be quickly replicated by anyone. The main objective of IPR is to protect the invention and to give reward for one's creative endeavour. IPR encourages and stimulate the creation of talented creators.
Any innovation including, unique name, symbol, logo or design used commercially can be...
Contents
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4
Steering towards Success - the IP Way!
Deepshikha Singh, Managing Editor
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8
A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials
Neha Kulwal, CEO, Admitad India
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14
Moving Forward Towards Inclusive Digital Finance
Saroj Topno Mittra, Director, Margdarshak
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19
Steps Small Businesses Can Take In Order For Increasing Customer Engagement Through Cloud Communication
Ranga Jagannath, Director, Agora
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24
Synthetic Identity Fraud A Sophisticated Crime Of The New Millennium
Ajay Kaushik, Founder & CEO, Panacea Infosec
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27
How Brands Synchronize Content Marketing with Traditional Advertising !
Vinay Singhal, Co-Founder & CEO, WittyFeed
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30
Sustainable Development - The Way for Future
Shabbhir Kanchwala, Senior VP, K Raheja Corp
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