Cover Story
10 Most Promising Digital Marketing Consultants -2017
In the age of digital transformation, most enterprises that have embarked the element of change have definitely reaped the fruit of success. The change, however, being progressive, pushes business to stay ahead of its competition, where the company inevitably adheres to the changing market trend & gain visibility. And the only way out for any business to thrive and attain its mark depends on harnessing the right digital marketing methodologies and techniques that builds the brand.
This endless game of digitization, that most organization speak of, doesn’t happen over night, it requires quintessential, strategic planning, specialists, experts, and dedicated team that works seamlessly towards achieving the desired goal. Therefore, it becomes imperative for any...
Contents
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8
The Salient Seven powers for Effective Digital Marketing
Anita Nayyar, CEO – India & South Asia, Havas Media Group
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10
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14
The Importance of Media Consulting in Online Marketing
Neha Kulwal, CEO, Admitad India
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16
Leveraging Digital Technologies to Become More Customer-Oriented
Anees merchant, SVP – Digital Advanced Analytics, Blueocean Market Intelligence
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22
Workplace of the Future Virtual, Collaborative and Flexible
Purshottam Purswani, Chief Architect, Atos India
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26
Change the Game: Get More from Digital Marketing
Subhendu Pattnaik, Director, Marketing – Gallop Solutions
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30
Digital India can’t do without the Protective Wall of Cyber Security
Pradipto Chakrabarty, Regional Director, CompTIA India
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34
Digital Marketing is for the Brave
Carlton D’Silva, CEO & CCO, Hungama Digital Service Limited
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38
Content marketing is Fiercely Misunderstood in India
Chitraparna Sinha, Director, Esmee Network
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40
Demystifying Digital Marketing
Sivaram Kuppachi, CEO & Bonny Philip, Brand Manager, Zamstars Management Services
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42
The Physical Travel World has Gone Digital!
Manmeet Ahluwalia, Head – Marketing Expedia, India
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