The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new...

FinTech and its Challenges Today, FinTech companies are re-defining financial services to make them customer-focused, efficient and effective. While this is bringing a lot of excitement in the technology world, the Banking industry is buzzing...

As Heraclitus said “The only thing that is constant is Change”. The world is changing ever so fast and would continue to do so. With more and more globalization, there is a constant change on the human behaviors and preferences,...

Transfer Pricing law in India was introduced in Financial Year 2001-02. In the decade gone by this has resulted in a lot of litigation. Transfer pricing adjustments account for more than 50 percent of the total direct tax litigation. In the year...

“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford One of the most ridiculous mistakes companies (including startups) make is to believe that they already know what their customers...

Arguably, organisational ecosystem today is outlining a very observable trend – breaking larger enterprises into infinite smaller sized highly productive teams or spinoffs from the parent brand and moreover, emergence of a new class of...

Change is the only constant. This statement may be clichéd, but considering the changing face of the global workforce, it is starkly true. It is noted by researchers that the current generation of baby boomers (those born between about 1946...

With 45 years of solid history behind it, Market Research Consulting in India today is effortlessly seen growing at a rate of more than 10 percent every year and this growth rate is only expected to accelerate with the liberalization of more...

Consultants and trusted advisors in India are dotted throughout ancient history (Chanakya, the royal advisor of Chandragupta Maurya helped establish the Maurya empire around 300 BCE), mythology (Lord Krishna’s advice helped the Pandavas win...

I once listened to a Disney executive presenting at a conference about the importance of customer experience.  He told the audience a story about how a little kid had left his favourite teddy bear behind after visiting one of Disney’s...