The longer I work within the Marketing  Industry – the firmer my belief that there’s lots going on  and a lot that can  be done in this area. As some of my readers may know, I am a professional marketer and consultant. I...

I distinctly remember learning the gospel truth that businesses should invest capital into opportunities that generate profits and eventually maximise shareholder value. Circa 1990 armed with this knowledge and a new liberalised environment,...

Let me accept it’s an immense pleasure for me to express out through this article, as it’s the first communication of this very sort. I would love to begin with the hint from the request letter written to me imploring to write. So...

Energy sector lies at the helm of a country's infrastructure that accelerates economic growth and enhances productivity. Development is the outcome of the optimum utilisation of state resources, especially the renewable sources of energy, and...

Renewable energy is the flavour of the year and talk of the country. NDA led Government of India has taken an ambitious target of 175 GWs of renewable power till the year 2022 which seems to be a herculean task. Although not much was done in the...

India is one of the world’s largest economies with current gross domestic product (GDP) over $1 trillion (Rs. 45.3 lakh crore) and expectations of growth between 7 and 8 percent a year for the next two decades. GDP is anticipated to be $4.5...

“Saving energy is like the generation of energy”. In today’s industrial and domestic sectors, efficient utilization of energy has come up as an urgent need. To save energy one has to utilize & monitor the energy carefully....

Dependence on hydrocarbons- oil, coal and natural gas- for our energy needs has been the norm from the time immemorial. Factoring this, the overall energy sector has been shaped up accordingly in mining oil/coal, creating logistics...

With an expected market potential of over US$ 16 billion, Energy efficiency proves to be an attractive opportunity for the players in the energy efficiency program initiated by BEE. These programs and schemes are formulated to increase the...

“India has approximately 17.9 per cent of untapped electricity-efficiency potential and optimizing industrial motor-driven systems could deliver overall savings up to 60 per cent on industrial electricity consumption,” according to a...