In last few years, internet as an advertising medium has seen rapid growth rate which is far higher than other advertising mediums and it now occupies a share of more than 25 percent of the global ad spend. An average annual growth of 15 percent...

More than one minute of every five minutes of YOU is digital and soon there will be a time when the ratio will be reversed. If we backtrack the evolution, it got ignited in the 1950s with the introduction of the first transistor but the pace of...

Today, Big Data is everywhere. Thanks to analytics and complex algorithmson the digital media space, every website seems to know your likes, dislikes, the last pair of shoe you bought, the last holiday you took, the hotels you...

Starting right at the basics of Roti, Kapra and Makaan, it always pays to be assisted by an expert right from choosing what you wish to eat, choosing the right house or even getting married! In any organization when we hire talent the expectation...

The Importance of Media Consulting in Today’s Market India, today, stands at the top, amongst the most attractive business markets and emerging markets with strong fundamentals of business and policy. The drive and entrepreneurship of its...

Last week, I was in a review meeting with our PR agency – a well-known national agency that manages dozens of renowned brands, from automobiles, consumers to new age startups. We were discussing what it takes for ‘traditional tech...

A media consultant plays a crucial and distinctive role in the entire brand building and communication strategy process. With the challenging media landscape, all brands are trying to leverage media to position their brand positively. In such a...

Every day technology is disrupting the way we work, shop, seek medical expertise, communicate, engage  socially, market, sell, bank and even the way we get news and information. Media in India finds itself at the cusp of huge changes in...

In the knowledge era which differs drastically from industrial era in terms of dependency on human intellect. In this new era one of the fields which will be pivotal in determining organizational success will be Learning and Development. The...

It is important for every organization to adopt and practice Learning and Development (L&D) strategies that not only groom the employees, but also facilitates accomplishment of the organizational goals. Because, having a talented workforce...