| |NOVEMBER 20168Consultants ReviewIN MY OPINIONIxia is a company providing testing, visibility and security solutions across physical and virtual networks for enterprises and governments, service providers and network equipment manufacturers. Having over 20 years of marketing leadership experience, Marie is responsible for Ixia's brand and global marketing efforts.rom Facebook hacks and social media exploits to company-wide data breaches, there is a strong connection between security and your organization's brand reputation. As Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it." Companies have embraced the digital era, with software being the new norm across almost every enterprise. Databases are full of customer information that can be easily transmitted and accessed 24 hours a day. This opens the door for potential breaches, and nothing can ruin your company's reputation quicker than falling victim to a cyberattack. Cyber security is one of today's biggest marketing challenges. The role of the chief marketing officer (CMO) has shifted significantly, bringing on new responsibilities, which need to include balancing cyber security and an organization's data. Today's CMO must think about potential threats facing their company's infrastructure, expanding their security footprint, and how to best engage with customers without sacrificing sensitive information - before it's too late. From healthcare to the retail sector, more organizations have become the target of malicious cyber breaches that completely deplete company brand and customer trust. As we saw when companies like Target and eBay fell victim to data hacks, in addition to a loss in data, both companies saw a loss in brand reputation and customer base. Historically, CMOs have not been involved with their security department, but the failure to do so today could lead to unprotected data. In addition, the use of software - whether it is for marketing automation or analytics - could potentially open a company's backdoor to hackers. More often than FProtecting Your Brand From Cyber Attacks By Marie Hattar, CMO, Ixia
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