| |AUGUST 20164Consultants Review | | June 20165Consultants ReviewVol 2 · Issue 7-3 · August 11 - 2016 Publisher & Editor Alok Chaturvedi Managing Editor Rachita Sharma Editorial Team Lithin Zacharia Vikesh Shet Akanksha Singh Saheli R Chowdhuri Sudeshna Deb Shivali Sharma Group Art Director Ashok Kumar Sr. Visualiser Maitreyee Visualiser Manjunath GM-Sales & Marketing Rohit Kumar Advertisement Chander Shalini Kiran T : 080-46441002 Delhi Ratnam Gupta T : 011-45992113editor@consultantsreview.com marketing@consultantsreview.comNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017 To subscribe: Circulation Manager Magendran Perumal T : 080-46441103subscription@consultantsreview.com Cover price Rs 100 per issue.Printed and Published By Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 And Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Copyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.In the modern marketplace commodities don't sell, brands do. Creating a strong brand identity to connect to consumers is of paramount importance for companies today. With the advent of internet, digital technologies and social media the process has become much easier and digital marketing has today become a critical business necessity. All it takes is 140 characters and a few clicks to connect with the marketplace. This ease of access through digital mediums not only helps brands increase sales but it also comes handy while a crisis strikes.In 2015 when Nestle's famous instant noodle product Maggi was in the news for containing lead and MSG, the entire social media was up in arms. However, with smart marketing techniques Maggi dealt with the situation with aplomb and came out as a winner. Nestle used every possible digital medium to stay connected to the consumers and conveyed the right message at the right time. This is just one of the many instances in recent times that have showcased the immense power that digital marketing holds. Apart from being highly effective, it is also more cost effective when compared to traditional marketing mediums. However, every coin has a slip side and so does digital marketing. When not done right, it could have catastrophic effects on the future of a brand. Examples such as Tata Nano, Nokia, Kellogs etc failing in the market are testament to how the wrong branding can sound the death knell for a brand.Companies must thus be smart when dealing with this double edged sword. This is where digital marketing consultants come into the picture. These competent consultants are helping clients leverage the advantages of digital marketing by creating the right branding strategies. The current edition of Consultants Review beings to you a list of 25 Most Promising Digital Marketing Consultants in India. These companies are at the forefront of the digital marketing industry. Do let us know what your thoughts.Editor's NoteDigital Marketing: A Double Edged SwordRachita Sharma Managing EditorConsultantsReview
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