| |AUGUST 20168Consultants Reviewndia, the land of the many has finally hoisted its glorious flag at 2nd position in terms of Internet population. This means that instead of an optional marketing channel, Digital has become THE primary channel. This paradigm shift has created a brand touch point which is literally "always on". Time and Space are no longer a hindrance and brands are literally always "On Air". From the traditional First MOT (Moment Of Truth) happening at the physical store we have moved to ZMOT (Zero Moment of Truth) through Digital channels (website/mobile site/apps/social media etc). A recent study by universities of Wurzburg (Germany) and Nottingham Trent (UK) found out that participants left in a waiting room on their own lasted an average of just 44 sec before touching their smart phones. With digital becoming second nature to us brands need to be agile, responsive and contextual at the speed of thought. Are Indian organizations geared up for this Digital Tsunami of big data? My answer would be a grand Buddha smile.IN MY OPINIONDecoding By Khushwant Sharma, Head Digital, LG Electronics IndiaLG Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul. Khushwant, a digital marketing veteran, comes with 11+ years of experience in setting up Digital Footprints for a range of brands and SMEs across a varied sector of industries.IDigital IndiaUndoubtedly "Digital" is the key agenda for majority of the business houses and CXOs in India. For the first time marketers can have direct response that can be measured for every single buck of marketing money spent online. Advanced targeting options in terms of demographics and online usage patterns are available to Digital Marketers. Now it
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