| | NOVEMBER 20178Consultants ReviewBy Vikas Suri, Senior Associate - Vice President, Lords Hotels & Resorts IIN MY OPINIONTHE ROLE OF INTERNET IN HOSPITALITYnternet has always influenced the way we work socialise and travel our decision are highly influenced by what we read Hospitality industry has gone through radical changes in last 5 years with the advent of newer technology.The ease of communication and transparency in information is the premise on which the internet has flourished. It has become an inevitable "go to" place for any and every kind of information that is accessible to the public. The internet has woven itself in the guest life cycle from pre check-in to post check-out at hotels or the destinations that they visit. Searching for destinations, travel and stay options online is almost a default practice today and which is one of the most important reasons contributing to the surge in traveling. The internet has caught the imagination of the masses. Because of its interactive platform and capability to offer personalised itineraries, the traveller feels engaged and compelled to execute their dream travel plans.Today much of any travel and accommo-dation arrangements, unlike a decade ago Mumbai headquartered Lords is a chain of distinguished and independently owned 3/4 star true value hotels inns and resorts each with its own unique personality & artful furnishing. Possessing over 20 years of experience in hospitality industry, Vikas is a keen planner, strategist and implementer with proven leadership track record of developing and implementing procedures, service standards and operating polices.INTERNET
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