| |JANUARY 20208Consultants Reviewoteling has always been about guest experience and service. That as-pect of hospitality has not changed and as a frequent hotel guest I wish, this aspect of hotels will never change. However, with the growth of online and the internet becoming ubiquitous - the way consumers look for hotels and the way a hotel markets itself has fundamentally changed. Back in the old days travelers looked for hotel signs after they ar-rived at an airport or railway station. Hotels needed a prominent sign to attract customers. When traveling to a new city, travelers would ask their friends and family for a referral of a place to stay or they would call their `offline travel agent'. Often they would show up at the hotel lobby, some-times see the rooms, and try to form an impression of the hotel. Based on what they see, the customers would decide whether they want to stay at that hotel or not. A few customers would negotiate with the front desk for better prices or inclusions.Over the last two decades with the proliferation of the internet, this behavior has dramatically changed. Google's study reveals that today over 80 percent of guests decide where they want to stay online. Instead of looking for visible signs at highways, airports and railway stations, they are looking for visibility online ­ on With a mission to simplify the lives of hoteliers, Simplotel is a Hotel Technology company offering Software-as- a-Service (SaaS) to help hotels drive more bookings through all their channels ­ Website, Online and Offline.By Tarun Goyal, Founder & CEO, SimplotelHIN MY OPINIONHOTELING HAS CHANGED. IS YOUR HOTEL READY?
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