| | JULY 20218Consultants ReviewRETAILERS HARNESSING THEIR POWER THROUGH AI, ML, DATA ANALYTICS AND OTHER ADVANCED TOOLSKnown for skills and experience in social media optimization, entrepreneurship, and gemology, Aaradhya has gained leadership success in marketing after joining the industry just 10 years agoBy Aaradhya Khanna, CTO & CMO, Gem Selections, Khanna Gemshe entire retail sector is transforming towards a more digitized adaptation of the entire marketing, sales and even inventory management systems. The use of minimal manpower with the application of data analytics and AI management tools in the operational mechanism of the retail industry, is a revolutionary step which will ease out the working mechanism and allow the employees to work on more value adding services than merely operational ones.Data driven AI and ML tools are enabling the retailers to become more customer centric and increase their customer satisfaction ratio especially in the times of Covid-19 when everyone wants to have everything at the tip of their fingers virtually, without the need of them stepping outside. With the use of data analytics tools, retailers are able to filter customer data and cater to their specific needs thereby also enabling them to monitor the productivity of their employees who are currently in a work from home environment. AI has also enabled voice detection and data recording and disseminating tools that help in monitoring and gauging the way the entire marketing and customer-employee management tasks are being carried out. As for reports by the Mordor intelligence, the retail growth will increase up to 35 percent by 2023. Another data provided by the Global Market insights state that TIN MY OPINIONAaradhya Khanna, CTO & CMO
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