| | AUGUST 20218Consultants ReviewHeadquartered in Mumbai, DMA Yellow Works is one of India's leading company in providing category brand designing services such as brand creation, brand nomenclature, brand architecture development strategy, brand repositioning & rejuvenation and many others.By Alpana Parida, Managing Director, dyworks - DMA Yellow WorksBUSINESS MODELS OF THE FUTURE ­ A PARADIGM SHIFTver a marketing career, spanning U.S. and India; Alpana as the Managing Director of DY Works, she believes in design thinking to create human centric business design ­ largely rooted in culture. Change is around us ­ in barely over a decade, technology has taken over our lives and made us more interconnected, geo-political balance is shifting with the rise of Asia. A new world order is emerging with Trump, Brexit and other narrow nationalist movements from leaders of the free world, a changing demographic with a large young population in India and Africa, the world as we have known it is vanishing before our eyes. Old categories and products are falling by the way side, and every category is being dis-rupted and changing the way we live. Google, Uber/Ola, Paper Boat, Oyo, Vivo, iTunes, Netflix, Scootsy, Pepperfry, MakeMyTrip, Big Basket, Carat Lane, Ali Baba/ India Mart and many more such brands are changing us in fundamental ways. Market leaders of the past are disappearing rapidly (Remember OIN MY OPINION
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