| |MARCH 20208Consultants ReviewHeadquartered in Heibronn, Admitad is a name for affiliate programs. and has more than 1,700 advertisers and over 700,000 publishers in its platform. Neha is a recognized expert in the Indian affiliate marketing for years and has been honoured as one of the 50 Most Influential Digital Marketing Leaders 2017 by CMO Asia and the World Marketing Congress.By Neha Kulwal, CEO, Admitad Indiahen it comes to business, women cannot be confined to an industry or a sector. This wave of change has erupted both in the organized and unorganized sector where women are now breaking the ceiling to start their own enterprises and step into domains where they were not initially welcomed. For the longest time, women have been believed to lack rigor and enthusiasm and consequently were deemed unfit to participate equally in a salaried work setting. Disproving this popular belief, today, a significant percentage of Indian women own various businesses ranging from small start-ups based out of their homes to multimillion dollar companies. They are WIN MY OPINIONWOMEN IN BUSINESS: PASSION. SKILL. ABILITY moving into the workplace by displaying a sense of autonomy in their personal and professional decisions and shattering the idea of it being a men's sphere. Now, it isn't uncommon to see women holding administrative posts like of CMOs, CEOs, CFOs, COOs, and others in multinational and national companies. The corporate sector is now involving women in key strategic projects, giving them greater insights and equipping them with the capability to lead the organization. Even in the visual and performing arts stream, women are emerging as sector leaders.The key attributes behind this success are passion, skill, and ability. Skills, opportunity and passion merge together to create a sense of ability. It gives females the power to do, to organize tasks and to create change with a solid awareness of self, and confidence in their abilities and competence. My motto, `If you believe, you can achieve' perfectly exemplifies this potential to create change. If you have faith in yourself and Neha Kulwal, CEO
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