Steve Jobs once famously said, “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.\" A successful entrepreneur often believes in the same ideology. Rajdip Gupta, Co-Founder & CEO, RouteSms (RSL), a mobile messaging and voice API company also plays by the same rule. In 2004, he made the choice to let go of a lucrative career and well paying job in London and moved to India to build a company of his own. Other than deep industry expertise and a conviction that he could build something scalable and successful, he had nothing else to fall back upon. Following his gut feeling he founded RSL in 2004 and there has been no looking back since. “I always wanted to do something on my own. After...
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