Brand equity determines the degree of influence a brand name has in the minds of customers, and the importance of creating an identifiable and well-thought-out brand. By delivering meaningful interactions that entice customers to continue buying...

The Covid-19 outbreak requires consumer product companies, that found ways to manage short-term disruptions during the pandemic, to revisit existing business models to maintain relevance and withstand future disruptions, said the latest report by...

The pandemic has brought in a shift in consumer behaviour, providing a major fillip to the Indian e-commerce industry that is now poised to touch USD 90-100 billion in the next 3-4 years, Flipkart Group CEO Kalyan...

Reliance Group has signed a USD 15 million deal with Israeli company Breath of Health (BOH) to distribute the company's swift COVID-19 breath testing system throughout India, a media report here said. According to the agreement, the Indian...

The Indian government plans to spend ₹3 trillion ($41 billion) on a new plan to revive the regional electricity retailers, people with knowledge of the matter said and this comes after a previous attempt failed to stem losses at the utilities....

India’s economy is projected to grow at 7.3 per cent in 2021, even as it is estimated to contract by 9.6 per cent in 2020 as lockdowns and other efforts to control the COVID-19 pandemic slashed domestic consumption, the UN has said. The...

The government of India in the budget next week is expected to announce various measures such as extending the facility of bulk clearance for e-commerce imports and exports with a view to promote the growth of this fast-growing segment in the...

There are a lot of things to consider as an entrepreneur when starting a company. Your mentors will guide you on topics such as the type of company you are creating and how to maintain accurate tax records. They will lead you through the dynamic...

India saw 19 initial public offers worth USD 1.84 billion in the fourth quarter of 2020, indicating good momentum, and a stellar 2021 market sentiment remains optimistic, according to a survey. Leading consultancy EY's India IPO...

Bharat Petroleum Corporation Ltd (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official. The new campaign 'Get 100X Bonus Petro miles' under its programme...