Importance of Brand Equity and 6 Ways to Measure it

Importance of Brand Equity and 6...

Brand equity determines the degree of influence a brand name has in the minds...

Consumer Goods Companies Need to Reanalyse Existing...

The Covid-19 outbreak requires consumer product companies, that found ways to manage short-term disruptions during the pandemic, to revisit existing business...

Indian E-commerce Industry is Expected to Reach USD...

The pandemic has brought in a shift in consumer behaviour, providing a major fillip to the Indian e-commerce industry that is now poised to touch USD 90-100...

Reliance Signs Multimillion Deal with Israeli Firm to Distribute COVID-19 Breath Test Kit

Reliance Group has signed a USD 15 million deal with Israeli company Breath of Health (BOH) to distribute the company's swift COVID-19 breath testing system throughout India.

Government Plans ₹3 Trillion Reform to Revive the Ailing Power Utilities in Budget 2021

The Indian government plans to spend ₹3 trillion ($41 billion) on a new plan to revive the regional electricity retailers, people with knowledge of the matter said and this comes after a previous attempt failed to stem losses at the utilities.....

Indian economy estimated to grow at 7.3% in 2021, States UN

Indian economy estimated to grow at 7.3% in 2021, States UN

India’s economy is projected to grow at 7.3 per cent in 2021, even as it is...

Govt may Announce Steps to Promote E-commerce Exports and Imports in Budget 2021

Govt may Announce Steps to Promote E-commerce Exports and...

The government of India in the budget next week is expected to announce...

Importance of Hiring Legal Consultants to Grow the Business

Importance of Hiring Legal Consultants to Grow the Business

There are a lot of things to consider as an entrepreneur when starting a...

India witnesses 19 IPOs worth USD 1.84 billion in the fourth quarter of 2020

India saw 19 initial public offers worth USD 1.84 billion in the fourth quarter of 2020, indicating good momentum, and a stellar 2021 market sentiment remains optimistic, according to a survey.

Under New Customer Loyalty Programme BPCL Plans to Enlarge Customer Base 10-Fold

Bharat Petroleum Corporation Ltd (BPCL) expects to expand its customer base 10-fold to one million under a new customer loyalty campaign, said a senior company official.

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