In today’s current environment with the COVID-19 pandemic, chief marketing officers (CMOs) must focus on high-impact initiatives and eliminate marginal programs, platforms and partnerships that no longer serve the organization, according to...

Have you just been arrested for drunk driving? Truth be told, you could be in serious trouble. Depending on where you're from and the severity of your offense, a DUI charge comes along with severe penalties. After all, the law is in place...

COVID-19 Pandemic has literally jolted the entire world’s economy and is impacting the worldwide equations between the nations. In the post-COVID scenario, experts are expecting a few nations emerging as more united than ever. This is...

Employee confidence in U.K. business conditions has fallen to its lowest level on record on the back of Brexit and rising fears around the coronavirus, according to Gartner, Inc. Gartner’s latest Global Talent Monitor report found U.K....

The coronavirus is forcing rapid change on consumers and brands, however, nearly 30% of marketing leaders believe that a lack of agility and flexibility negatively impacts their marketing execution, according to Gartner, Inc. To remedy this, a...

Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS) market is expected to perform from 2020 to 2025 under two...

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc....

According to Marketing Metrics, if a customer has previously made a purchase from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.  Meanwhile, if a new visitor clicks on your site,...

Here are a few tips and helpful tidbits to consider before launching on your entrepreneurial journey: 1. Financing Considerations While dropshipping is a very attractive business model due in part to its low start up costs and associated...

India Retail Industry is one of the largest among all the industries within the country. Due to the entry of several new players, the Indian retail industry has emerged as one of the most dynamic and fast-paced industries which accounts for over...