Over the last couple of months, the world has been in the grip of the coronavirus pandemic. World nations have been working round the clock to make sure that the epidemic is brought under control as soon as possible. The outbreak of the virus has...

Taking the example of the digital transformation of businesses, a staggering 73 percent of companies failed to impact the business world. It is presented by the Everest Group. In their study, the management consulting firm said that 78 percent of...

The Covid-19 pandemic has resulted in a sudden downfall in industry operations with most companies eventually haulting their operations, leading to a rise in unemployment rate to 23 percent in the country. Most of the contract labours have lost...

Earlier, the FinMin announced a three-month moratorium on term loans whose installments are due between March 1 and May 31. RBI Governor Shaktikanta Das said, “Human spirit is ignited by the resolve to curb the pandemic. It is during our...

The coronavirus crisis has compelled human civilization to be extremely dependent on the digitized world. As the large industries instructed their workforce to function from their home, the employees rely upon the internet which is neither private...

The terms “Bull” and “Bear” are common in the investing world. These terms signify market conditions. As the path covered by any market affects a business’s reign, familiarity with the terms is highly essential to...

Normally, the companies try to prove how good or different are their products and services from other companies, in this competitive marketing strategies they use the Counter Advertising concept. The companies advertise their products and services...

To navigate the business into a flourishing path, customer engagement is an obligatory option holding a prolific set of benefits. Knowing the customers more efficiently navigates the business to the next level by delivering customer-specific...

Engulfing the whole world with its horrific outbreak, COVID-19 or novel coronavirus has infected more than 2.5 million people globally. Causing deaths of thousands of patients, the pandemic outbreak has emerged as a worldwide challenge for every...

In the modern competitive business environment, marketing your products or services in the most efficient and effective way is as crucial as creating a quality product or service. The world of marketing has changed lanes from traditional methods...