The coronavirus is forcing rapid change on consumers and brands, however, nearly 30% of marketing leaders believe that a lack of agility and flexibility negatively impacts their marketing execution, according to Gartner, Inc. To remedy this, a...

Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS) market is expected to perform from 2020 to 2025 under two...

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc....

According to Marketing Metrics, if a customer has previously made a purchase from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.  Meanwhile, if a new visitor clicks on your site,...

Here are a few tips and helpful tidbits to consider before launching on your entrepreneurial journey: 1. Financing Considerations While dropshipping is a very attractive business model due in part to its low start up costs and associated...

India Retail Industry is one of the largest among all the industries within the country. Due to the entry of several new players, the Indian retail industry has emerged as one of the most dynamic and fast-paced industries which accounts for over...

Firms with CFOs who followed efficient growth principles have emerged from the previous recession well-ahead of other companies. As per Gartner, Inc., it has identified nine traits CFOs should implement for better performance during the...

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc....

A Gartner, Inc. poll of 38 sales leaders on 14 April 2020 showed that 38% of organizations have already cut sales operations budgets and another 14% plan to cut their budgets in the next three months due to the coronavirus. As a result,...

The coronavirus pandemic is accelerating brands’ move to digital, and now is the time for marketing leaders to re-evaluate their digital marketing initiatives, according to Gartner, Inc. Amid an economic downturn, marketing leaders are...