Cost Leadership is a method used by companies in which, the cost of products is reduced in order to gain a larger marketplace and profit. Every business requires a marketing strategy to obtain brand recognition in today’s...

Considered as the backbone of any organization, Human resources play a vital role in being the deciding factor of the success of any organization. Mostly based on outdated ideas of organizational design and human psychology, the fundamental...

In the trend to sustain and succeed simultaneously, companies are following a strict and scheduled strategy which also puts a tremendous workload on the employees. This immense pressure to perform extraordinarily not only gradually affects the...

  Matrix Organizational Structure is an organizational structure where, the reporting relationships are in a framework or grid format, and not a traditional hierarchy. An employee has to report to two or more managers, for example, if...

Channel marketing refers to the distribution of products and services from manufacturers to consumers. It consists of an assembly of people, actions, and intermediary groups which plays an active role in transferring the goods from manufacturing...

A common proverb goes, ‘It is too late to dig a well when you are thirsty.’ We, as per human nature do planning as we live and survive. Not much different than our lives, strategic planning or management plays a vital role in the...

  To sustain in the market for a long time providing quality products and services on estimated time is a compulsion factor for every organization today. In order to minimize organizational issues that are blocking the process of...

The increase in demands to meet the needs of the corporate industry within a stipulated time period raises the requisition of advanced technologies. Focusing on the importance of time, organizations are looking forward to implementing innovations...

Every year, during or after the financial year of companies in all the sectors go through an audit conducted by the audit of that specific domain, sometimes audits are conducted twice a year. The prime motto of auditing is to find out the accuracy...

Termed as the most flourishing sector of the world, the corporate sector soars to new heights with each passing day with continuous exposure to technological advancement and globalization. To remain a forefront runner in the corporate sector,...