Analysys Mason Appoints Ivan Segrt as Partner

Analysys Mason has appointed Ivan Segrt as a Partner in its Transformation Practice in London, strengthening the consulting firm’s expertise in pricing, monetisation and commercial transformation. Segrt brings more than two decades of experience across pricing strategy, commercial excellence, business transformation and value creation.

Before joining Analysys Mason, Ivan Segrt built his career across both industry and consulting. He worked with AB InBev and dunnhumby, gaining experience in consumer goods, retail and commercial strategy. He later moved into consulting, working with Simon-Kucher and EY, where he advised businesses on pricing, growth and commercial transformation.

His previous experience is closely connected to his new position. Segrt has worked on pricing strategy, discount management, sales incentives, pricing tools, commercial processes and governance. He has advised organisations across sectors including industrials, software-as-a-service (SaaS), energy, professional services and medical technology.

At Analysys Mason, Segrt will work with clients on improving their commercial propositions, strengthening pricing strategies and identifying opportunities to create and capture greater value. His experience is expected to support the firm's Transformation Practice as clients look for ways to improve commercial performance and achieve sustainable growth.

“Pricing can be a powerful driver of business value. I look forward to helping clients use it strategically to support growth and better decision-making,” - Ivan Segrt, Partner, Analysys Mason.

Segrt’s appointment adds senior expertise to Analysys Mason’s Transformation Practice. The practice helps organisations address complex transformation challenges and develop strategies that can improve business performance.

Oli Barnett, Leader of the Transformation Practice at Analysys Mason, also welcomed Segrt’s appointment, highlighting his experience in pricing, monetisation and commercial excellence. His background is expected to complement the firm’s existing capabilities and help clients develop stronger commercial strategies.

The appointment comes as businesses across technology-intensive industries continue to focus on profitable and sustainable growth. Pricing has increasingly become an important strategic consideration for companies as they respond to changing customer expectations, competition and market conditions.

For organisations, effective pricing can influence revenue, profitability and customer value. Consulting expertise can help businesses understand pricing opportunities, improve their commercial models and make more informed decisions.

Founded in 1985, Analysys Mason is a management consulting firm specialising in technology-intensive industries. The firm works across areas including telecommunications, digital infrastructure, software, IT services, space, defence, manufacturing and logistics. Its services cover strategy, transformation, technology, transactions and regulatory consulting.

With Segrt joining as Partner, Analysys Mason is strengthening its leadership capabilities in pricing, monetisation and commercial transformation. His combination of industry and consulting experience will support clients looking to improve commercial performance and build strategies for long-term growth.