BlueFocus Marks Growth of RMB. 60.797, Envisions to Distrupt Global Marketing Scene

BlueFocus released its 2024 annual report recently, on its 15th anniversary public listing. The report suggests that the company is seeing an incredible growth of RMB. 60.797 billion for the year, making a 15.55% increase in year-on-year (YoY) rate. This makes the BlueFocus to be the first marketing company in China which has surpassed the marking of 60 billion, irrespective of the ongoing technological transformation and global expansion. 

 In the event Fei Pan, CEO of BlueFocus stated “BlueFocus has entered what is arguably the most strategically focused and decisive era in its history. We are committed to transforming into a true AI-powered marketing technology company, tapping into the trillion-RMB-scale opportunities emerging from the restructuring of both China's marketing industry and the global outbound market.” BlueFocus has increased its advertising revenue by 80 percent in 2024. The company utilized strategic partners which included Meta, Google, and TikTok. 

BuelFocus is trying to amalgamate its AI strategy and Globalization 2.0 initiatives to redefine the marketing valuation standards. This marketing valuation has to be done through technological innovation at the global level. The company has started to work in this format by trying to revamp itself into a new version. It has accelerated its operation in local chains in different countries. The company is also planning to open 5 additional branches across Southeast Asia, Europe, and South America. This can establish China at the forefront of the evolution of the global marketing landscape.