By Global Consultants Review Team ,
Fujitsu is expanding its consulting presence across Australia and New Zealand with the launch of its Uvance Wayfinders consulting practice in the region.
The move comes as businesses across the two markets face increasing pressure to make their investments in technology, artificial intelligence and digital transformation deliver clear business results.
Fujitsu is positioning Uvance Wayfinders as a consulting service that connects business strategy with technology and implementation.
Instead of stopping at recommendations, the company aims to help clients move from planning through to execution and measurable outcomes.
Businesses today are making major investments in areas such as AI, data, cybersecurity and digital systems. However, choosing the right technology is only one part of a successful transformation.
Organizations also need to understand how new technology will affect their operations, employees, customers and long-term business goals.
This is where Fujitsu sees an opportunity for its consulting practice. Uvance Wayfinders brings together areas including strategy, architecture, technology and execution, with the aim of helping organizations manage complex transformation projects from the early planning stage through implementation.
Artificial intelligence and cybersecurity are expected to be important areas of the consulting practice.
For many organizations, the challenge is no longer simply deciding whether to use AI. Companies are now looking at how they can introduce AI responsibly, protect their data and turn new technology into practical business value.
Fujitsu's consulting offering combines its experience in AI, cybersecurity and digital innovation with consulting expertise. The company says this approach is designed to help clients address transformation challenges while also meeting greater expectations from boards, regulators, customers and the wider community.
The launch is significant because it reflects a wider change taking place in the consulting industry.
Technology companies are increasingly moving into consulting, while traditional consulting firms are also expanding their technology and AI capabilities. As a result, the gap between business consulting and technology services is becoming smaller.
For businesses, this can create demand for consulting partners that can provide both strategic advice and technical support.
Fujitsu is seeking to compete in this space by combining its technology capabilities with consulting services. Its global Uvance Wayfinders model is designed around helping organizations navigate complex change and turn plans into practical outcomes.
The expansion also builds on Fujitsu's existing consulting activities in Australia and New Zealand.
Fujitsu has been developing Uvance Wayfinders as a global consulting business, with a focus on areas including AI, data, cybersecurity, business transformation and technology modernization. The company has also been building its consulting organization and leadership capabilities globally.
The regional expansion therefore represents more than the introduction of a new consulting name. It is part of Fujitsu's broader effort to strengthen its position as a consulting and transformation partner.
Fujitsu's move highlights how the role of consultants is changing.
Clients increasingly want more than strategic recommendations. They want partners who can help them understand complex technologies, make informed decisions and implement solutions that produce measurable results.
As AI and digital transformation continue to influence businesses, consultants with a combination of business knowledge, industry expertise and technology skills are likely to become increasingly important.
For Fujitsu, the expansion of Uvance Wayfinders across Australia and New Zealand is an opportunity to strengthen its consulting business in a growing market. For the wider consulting industry, it is another example of how technology and consulting are becoming increasingly connected.
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