Today’s successful businesses are the ones that understand the need to adapt and change seamlessly. The opportunities and threats from countries and societies far and wide keep flowing.

Transfer Pricing law in India was introduced in Financial Year 2001-02. In the decade gone by this has resulted in a lot of litigation. Transfer pricing adjustments account for more than 50 percent of the total direct tax litigation.

Most companies analyse their customer data through simple profiling—their age, location, frequency of purchase, and so on. Just because your target audience are teens doesn't mean that every single one of your customers likes Taylor Swift.

Most start-ups adopt the ‘if you build it they will come’ mentality, assuming that an excellent product is all they need to build a business.

Enterprises that understand the importance of ESN, however, often seem to ignore the nuance of encouraging employees and creating an environment to boost productivity.

As a Market Research Consulting company, one has to build a Strategic Competitive Advantage over others and the only way to do it in today’s world would be to able to handle Big Data.

Consulting firms in India have constantly improvised and done distinctly different things over the last two decades which has contributed both to their growth and evolution.

The customer experience is a journey, made up of many different discrete touchpoints, or steps. The steps of the journey which are the most obvious for customers are those steps which take place in-store, online or when communicating.

Retailers are looking at a mix of store expansions with a strong focus on store location, size and assortment and operational efficiency.

Consulting is one of 4 developmental interventions to bring about a desired change. Though colloquially these words are used interchangeably; each is distinct.