Business Strategy and Beyond: A Perspective

Business Strategy and Beyond: A...

Having a clear and focused strategy is critically important to the success...

Trends of Digital Marketing and Its Impact on Business...

Digital marketing is essentially main-stream, and the mindset going into 2016 should be less about 'digital marketing' – and more about marketing in the...

The FinTech’s Challenge – A Financial Services...

FinTech companies are being seen as the ‘competition’ to be battled with, while the more forward-thinking organisations are seeing the emergence of...

Consulting Industry Transforming India

Today’s successful businesses are the ones that understand the need to adapt and change seamlessly. The opportunities and threats from countries and societies far and wide keep flowing.

Transfer Pricing – an Industry Perspective

Transfer Pricing law in India was introduced in Financial Year 2001-02. In the decade gone by this has resulted in a lot of litigation. Transfer pricing adjustments account for more than 50 percent of the total direct tax litigation.

Know your Customer – Are you Spending Your Marketing Budget in the Right Places?

Know your Customer – Are you Spending Your Marketing...

Most companies analyse their customer data through simple profiling—their...

Market Research:  Leveraging  Power of Crowd

Market Research: Leveraging Power of Crowd

Most start-ups adopt the ‘if you build it they will come’ mentality,...

Social Collaboration There’s more to it than just implementing a tool. It  requires a mindset change.

Social Collaboration There’s more to it than just...

Enterprises that understand the importance of ESN, however, often seem to...

Market Research Consulting – What is & What will be?

As a Market Research Consulting company, one has to build a Strategic Competitive Advantage over others and the only way to do it in today’s world would be to able to handle Big Data.

The Consulting Industry in India is Evolving and Embracing the Paradox of ‘Draw & Do’ to Remain Relevant in the Future

Consulting firms in India have constantly improvised and done distinctly different things over the last two decades which has contributed both to their growth and evolution.

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