The short answer is yes. The success of the program depends on how it is structured and implemented in the organization.

While Business Intelligence (BI) is growing rampantly in developed countries, India is still warming up to it.

The root of first generation Business Intelligence (BI) started in 1960’s along with the use of computer for business just begun.

Consulting in the marketing space had always existed but had been under the carb of creative, PR, Social-media or media buying agencies. A marketer deals with each of these agencies in isolation but this is now becoming more structured.

In today’s modern era Management consulting is being referred as outsourcing business.

The complexity of today’s business is a key contributor to heightened risk exposure for organizations. Higher complexity also means the creation of new risks or mutation of existing risks leading to businesses not meeting their objectives.

With fast paced technology progress and increasing social adoption, the word is not ‘reinvent’, but “re-orient”. And this re-orientation would have to be a continuous process with all agencies of the future.

Marketing Consulting is a fancy terminology for a lot of marketers as well as for aspirant marketers. While for a student pursuing MBA in the marketing stream, the most aspiring dream is to become a marketing guru.

The world has moved towards the digital age. There has been a widening adoption of smartphone and mobile broadband usage in India and globally.

It is a great time to be a Marketer. From a support function to an enabler role to now being the key strategic influencer; marketing function has never been more important in the corporate history as it is now.