Governance became buzzword, upon introduction of Clause 49 in the listing agreement, which required the listed companies to follow a particular governance framework. The term Governance evolved over the period of time and in today’s context,...

As the term suggests, Governance, Risk and Compliance (GRC) is the synchronized integration of all governance, risk management and compliance activities within an organization. Governance refers to the processes established by the...

The intensity of change in today’s business environment requires new ways of thinking about risk. It is facing a maze of disruptive technologies, cyber-threats, complex business ecosystems, globalizing markets and amplified regulatory...

Digital era has opened a whole new world for travelers and facilitators alike. Travel business has almost completely moved online in more developed economies and here in India too, the migration to digital travel facilitation continues at rapid...

We are often asked sceptically, “Is Digital Marketing really going to add value to my business? How many ‘Leads’ can we get?”. Clients expect digital platforms to generate leads from day one. While quality leads are a...

It is estimated that a consumer is exposed to over 1000 marketing messages every day, across different types of media. It is a very noisy world indeed. A vast majority of these messages are not watched or absorbed. The rise of digital ad blockers...

We have all come across staggering statistics of the Digital world. Every 60 seconds, we send or post more than 168 million emails, 11 million instant messages, 98,000 tweets and 695,000 Facebook updates. As a society, we share more content, from...

The growth of Internet and smartphone has impacted the way we live our lives and communicate with each other. From being consumers of content on the web, we have transformed ourselves into digital natives. With the rise of social media, messenger...

Digital Marketing in India is progressing but not at par with the world. It’s a shame because being the technology hub of the globe we should be setting the bar for digital marketing. Being in the business for over 20 years now, I don't...

India’s online Ad market will touch 7,044 crore in 2016, an increase of 35 percent from 5,200 crore at the end of December 2015. Overall Ad spending in India will grow 15.5 percent in 2016 to 57,486 crore with digital advertising expanding...