If the information in every letter delivered by the US Postal Service in 2010 was added up, the amount would be equal to roughly five petabytes (1 petabyte is equivalent to nearly 10,000 hours of TV!). Google processes the same magnitude of data...

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends - I have realized that they are very much like tidal waves that take marketers by surprise. So I thought it's best to...

I was attending a webinar by CMO Council this evening which was titled ‘Digital Transformation & Driving Business Impact’ and interesting perspectives were being discussed. I tune in to webinars every now and then when the topic...

With the advent of technological innovations and social forums, Brands have evolved to be firm believers of being present online and drive engagement with their audience. Perceiving this change in consumer’s expectations, Bala Kumaran...

Today the unprecedented growth of digital commerce in India is being driven more by large discounts, reach of technology where traditional retail cannot reach and growing tech savvy consumers rather than properly planned and executed innovative...

India, the land of the many has finally hoisted its glorious flag at 2nd position in terms of Internet population. This means that instead of an optional marketing channel, Digital has become THE primary channel.    This paradigm...

In today’s fast moving world, it’s difficult yet fascinating to explain architecture. In the contemporary world, architecture is not just confined to following the prevalent trends in building commercial or residential structures but...

Corporate space has always assumed as the place and the environment where people work, research, lineup collectively and file information. Its design depends on the function of the corporate along with its working schedule and timings. Therefore,...

Look around, if you will. Is everything from your overhead lighting to the flooring to the partition walls flaunting conscious Architectural & Interior Design decisions? Or is it screaming out some unconscious afterthoughts? We spend...

Changing business environment and choices bring alterations in the design thinking and methodologies. Real estate architecture and design is no exception to this. The changing consumer need patterns and utilitarian orientation are taking the...