| |OCTOBER 20218Consultants ReviewMODERN BUSINESS -FUNDING AND WORKINGBy Chetan Kanani, Co-Founder, Alpino Health Foodsn entrepreneur with-out funding is a mu-sician without an instrument." Robert A. Rice Jr. very rightly explained a vital issue through this simple col-lation. Money is the life jacket for any business, it quite literally keeps you afloat. The working of any mod-ern business is dependent upon its funding. It is tough times for every business, no matter which industry it belongs to. The pandemic has only spared a few businesses, that too being the ones of essential needs. People are trying very hard to make their business only just survive. The traditional businesses that were flourishing in the market for more than two to three decades are slow-ly succumbing in these times. These businesses would have not faced their lowest lows if they would have received good funding. Expanding could have been possible for them had they got the money they needed for their products to reach far and wide. The main problem with tra-ditional business is that their minds are also very tradi-tional. They work on a set pattern and fear to bring in any changes to their business working or model. Modern businesses, on the other hand, are comparatively flexible in their approach. They change their course of action ac-cording to their needs. But sadly, modern businesses are not too far behind the traditional businesses, in the loss game. Modern businesses, however, having a flexible out-look, could not be saved from the losses due to the lack of funds in their hands. The big names in modern businesses such as OYO Rooms, Zomato and Swiggy are also facing hiccups these days. These biggies who once used to dic-tate the market on their terms are now forced to sell away IN MY OPINION"AChetan Kanani, Co-Founder
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