| |OCTOBER 20219Consultants ReviewEvery business can expand exponentially in a short period of time once it starts getting good funding but on the contrary scenario, the consequences of the insufficiency are unimaginable. their equities. Equity financing is the process to sell away shares of stock to raise money. Investors who buy shares of a company become the shareholders of that company and can even earn investment gains if the stock price rises in value or if the company pays a dividend. Selling equity does not bring in a lot of reputation to a company. The impact these big brands had to suffer due to the pandemic that forced them to take such steps is petrifying. We can only imagine how small businesses are still holding on. Every business can expand exponentially in a short pe-riod of time once it starts getting good funding but on the contrary scenario, the consequences of the insufficiency are unimaginable. How are FMCG Brands working in these times?Known as the Silicon Valley of India, Bangalore only had technology-related services and businesses. But, with time, a lot of FMCG Brands started coming in, one of them was the Food Industry. With proper funding and oppor-tunities, food brands have grown and expanded not just in India but have also stepped into the International mar-ket. When you fund a small business or a startup, you will make use of your money in the most efficient way. This is because, when a startup progresses, you will progress with it too. Having been associated with the company from their initial days will only give you a lot of profits. The culture of online business has also helped a lot of firms to grow. Getting a wider audience is the main advan-tage of going online. Contrary to the beliefs of traditional businesses, the modern ones are surviving a lot better be-cause of being digitally active. The delivery services that are being used to deliver the products also get recognition and monetary profits. This, therefore, results in the ben-efit of a lot of firms, and all the people who are associated with them. The Make-In-India campaign is also helping a lot of new brands and firms to come up to the surface to sail with the biggies in the mainstream. Through helping these businesses you are actually helping the consumers choose from a wide variety of similar prod-ucts but more carefully based on the quality of the product and also their budget.The need of the hour is to keep your business alive through some means. Funding can help it majorly as it is the backbone of the business industry. Moreover, chang-ing the working of a company according to the demand of the times can help it a lot too.
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