By Global Consultants Review Team ,
Avendus Capital has acted as the exclusive financial advisor to BookMyShow on a minority investment from global investment firm KKR, marking another notable advisory mandate for the Indian financial services firm. The transaction is subject to customary regulatory approvals, while the financial terms of the investment have not been publicly disclosed.
KKR’s investment reflects growing investor interest in India’s consumer and entertainment sectors, where demand for live experiences has been gaining momentum. BookMyShow’s established digital platform and strong presence among Indian entertainment audiences provide a foundation for further expansion in this market.
The transaction also highlights the role of financial advisers in connecting high-growth businesses with strategic and institutional investors. For Avendus Capital, advising BookMyShow reinforces its position in India’s investment banking and private equity ecosystem, particularly across technology, consumer and digital businesses.
With KKR joining as a minority investor, BookMyShow gains the backing of a global investment firm as it looks to strengthen its entertainment platform and pursue new growth opportunities in India's evolving live entertainment market.
Founded in 2007, BookMyShow has developed from an online movie-ticketing platform into a broader entertainment company covering movies, live entertainment and experiences.
A major part of this expansion has been BookMyShow Live, its live entertainment division. The business operates across talent and intellectual property acquisition, production, promotion, partnerships and audience development.
The company has increasingly focused on bringing large-scale international and Indian entertainment experiences to audiences across the country, including major concerts and live events.
The KKR investment comes at a time when India's live entertainment market is gaining momentum, with growing consumer interest in concerts, festivals, sports and other live experiences.
For KKR, the investment represents a strategic bet on India’s expanding entertainment economy and BookMyShow’s ability to build a larger platform around live experiences. The company sees an opportunity to support BookMyShow as demand for concerts, live shows and other out-of-home entertainment continues to develop across the country.
“BookMyShow has been a pioneer in delivering high-quality entertainment experiences in India. We are pleased to support BookMyShow as it continues to lead the next phase of growth in India’s out-of-home entertainment sector.” - Akshay Tanna, Partner and Head of India Private Equity, KKR.
KKR believes BookMyShow can play an important role in India’s ambition to become a global entertainment hub. Its investment reflects confidence in the company’s established position and its potential to build on the growing interest in live experiences among Indian consumers.
The investment also adds BookMyShow to KKR’s global portfolio of media and entertainment businesses, giving KKR another opportunity to participate in India’s fast-developing consumer economy. For BookMyShow, the partnership brings the backing of a global investment firm as it enters its next phase of growth.
The deal highlights the increasing interest from global investors in Indian consumer and entertainment businesses, particularly companies that have built strong platforms and established relationships with large audiences.
For BookMyShow, the investment provides additional backing as it expands its presence across India's live entertainment landscape.
“We are delighted to welcome KKR as an investor in BookMyShow. Their global perspective, deep expertise and strong understanding of consumer businesses will be invaluable as we enter the next phase of our journey.” - Ashish Hemrajani, Founder & CEO, BookMyShow.
Hemrajani also pointed to the rapid expansion of the company's live entertainment presence and the growing opportunity within India's entertainment economy. BookMyShow has moved beyond its traditional ticketing roots to build a broader entertainment ecosystem.
The transaction highlights the role investment banks and financial advisers play in India's private equity market.
As the exclusive financial advisor to BookMyShow, Avendus Capital supported the company through the investment process, while Trilegal served as legal advisor.
For Avendus, the mandate adds another high-profile digital, technology and consumer transaction to its investment banking portfolio. The firm has previously advised BookMyShow on major fundraising activity, giving it an established relationship with the entertainment platform.
The investment comes as competition in India's entertainment and ticketing market continues to develop.
BookMyShow is competing in an environment where platforms are increasingly looking beyond movie tickets toward concerts, sports, festivals and other experiences. The company's live entertainment division has become an important part of this strategy.
KKR's investment could provide additional resources for BookMyShow to scale this business and deepen its position across India's growing live entertainment ecosystem.
The financial terms of the KKR investment have not been officially disclosed, and completion remains subject to regulatory approvals. Reuters previously reported, citing a source, that KKR was expected to acquire around a 6% stake for approximately $40 million to $50 million, but those figures have not been officially confirmed by the companies.
For the consulting and professional services ecosystem, the transaction also demonstrates the importance of specialist financial advisers in helping high-growth companies secure strategic investment and prepare for their next stage of expansion.
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