With digital becoming the new normal and hundreds of new tools and technologies entering the marketing ecosystem in the last couple of years, it becomes essential for marketers to try out new things fast and fail fast, learn from the failures....

With the advent of technological innovations and social forums, Brands have evolved to be firm believers of being present online and drive engagement with their audience.

There’s no denying the fact that the Indian eCommerce market is the hottest on the planet and investments have been flowing in at neck breaking pace.

Undoubtedly “Digital” is the key agenda for majority of the business houses and CXOs in India. For the first time marketers can have direct response that can be measured for every single buck of marketing money spent online.

The modern architects are extremely conscious about the environment and the impact of construction on the environment as well as local aesthetics.

Corporate space has always assumed as the place and the environment where people work, research, lineup collectively and file information. Its design depends on the function of the corporate along with its working schedule and timings.

Corporate Architecture & Interior Design today goes beyond just designing beautiful spaces and I have seen it become a strategic instrument for driving the people, processes, culture and technology towards the overall organizational goal....

One of the common design considerations has been to eliminate duplication of spaces and cutting on unwanted circulation spaces. This in turn is creating a more open & collaborative work space.

the industry has come a long way and now “Consultants” not only have to provide advice but also suggest / demonstrate that the advice is practical & implementable.

Corporate Design in India is presently at the threshold of a major jolt! The workforce is increasingly becoming global and a bigger percentage has worked internationally.