The effectiveness of GRC function in ensuring organizations meet its stated objectives in a well-managed and compliant environment can be further enhanced through the use of technology.

Social media has acted as a booster and inspiration for travelers. The exciting ability of social media to share pictures, video acts as a fuel to fire the urge to travel.

Digital Marketing empowers brands to have a well-targeted audience and personalised campaigns, at lesser costs per reach, compared to traditional marketing channels.

It is estimated that a consumer is exposed to over 1000 marketing messages every day, across different types of media. It is a very noisy world indeed. A vast majority of these messages are not watched or absorbed.

Marketing is, essentially, about addressing customer needs in a relevant manner. And, Digital Marketing is no exception.

A Teleco’s success comes from a strong physical distribution capability and their strength is in the wealth of consumer data that gets generated every moment.

Digital Marketing is equipped with tools that enable a brand to monitor, communicate timely, and address issues instantly whilst promoting positive sentiment. Social Media has become part of everyone’s lives.

Media or Marketing is not the only element that’s changing. The biggest transformation is visible in the ways Brands or Corporate houses are tracking the shift in consumer behavior, and re-engineering the way they do business.

The Digital world has become so pervasive that it allows us to reach millions of people with little effort. In fact, influencing behaviour online can be efficient and effective but this opportunity comes with a caveat.

Over the last decade whenever I have had a chance to talk about digital trends - I have realized that they are very much like tidal waves that take marketers by surprise.