As technological advancements and new age communication mediums continue to...
In last few years, internet as an advertising medium has seen rapid growth rate which is far higher than other advertising mediums and it now occupies a...
Every YOU is a spectator if not a consumer or a brand. And the observation impacts the interaction between consumer and brand as every consumer is a...
Today,Big Data is everywhere. Thanks to analytics and complex algorithmson the digital media space, every website seems to know your likes, dislikes, the last pair of shoe you bought, the last holiday you took, the hotels you stayed in, your p...
Starting right at the basics of Roti, Kapra and Makaan, it always pays to be assisted by an expert right from choosing what you wish to eat, choosing the right house or even getting married!
India, today, stands at the top, amongst the most attractive business markets...
Last week, I was in a review meeting with our PR agency – a well-known...
A media consultant plays a crucial and distinctive role in the entire brand...
Every day technology is disrupting the way we work, shop, seek medical expertise, communicate, engage socially, market, sell, bank and even the way we get news and information. Media in India finds itself at the cusp of huge changes in gather...
In the knowledge era which differs drastically from industrial era in terms of dependency on human intellect. In this new era one of the fields which will be pivotal in determining organizational success will be Learning and Development.
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