Christy primarily manages solutions marketing for financial services and the Identity Assurance business at the security identity solutions firm.

This is possibly the single biggest reason why new kids on the block are rubbing shoulders with multi-billion dollar establishments and we are getting to experience this fiercely competitive marketplace.

The biggest expectations for the IT industry will be to put teeth behind the two slogans of ‘Digital India’ and ‘Make in India’.

Over the last decade, technology has become a key differentiator and enabler for businesses. Both enterprises and small business have made a paradigm shift in the way they do business by employing new technologies and are able to tap

Business-to-business (B2B) marketing has evolved from simply having good product collateral to having a 'story' to tell. It is now all about knowing - What to position, How to position, When, Where and Whom to position it to!

The title of this article may seem to come straight out of a Sherlock Holmes story. If the context was different then it would possibly have been a Sherlock Mystery. But no this is not to be. This is about a missed opportunity

​The industry as we know it is scripting success stories all over again. A proven track record and a vast market, automatically makes India the preferred destination for businesses.

Remember, there is no short-cut to it and it is a long-term process. No Pain… No Gain…